APN Outdoor wins Sydney Airport contract
APN Outdoor, today announces that it has won the advertising rights to all external advertising at Sydney Airport and the internal advertising at the airport’s T1 International and T2 Domestic terminals. The Sydney Airport contract is one of the largest Outdoor advertising contracts in the country.
SYDNEY: APN Outdoor, today announces that it has won the advertising rights to all external advertising at Sydney Airport and the internal advertising at the airport’s T1 International and T2 Domestic terminals. The Sydney Airport contract is one of the largest Outdoor advertising contracts in the country.
APN Outdoor has renewed its long-term agreement with Sydney Airport to manage the Outdoor advertising within the T1 terminal and the external environments. In addition, they will assume the T2 internal rights from the incumbent from October 2015.
APN Outdoor will continue to cement its position as the unrivalled leader of digital Outdoor development with its plans to invest significantly in digitising existing media and refurbishing the advertising environment at Sydney Airport.
Kerrie Mather, Managing Director and Chief Executive Officer, Sydney Airport commented, “The tender process was extremely competitive and saw a number of strong offers received. APN Outdoor offered a winning combination of experience, an impressive record of delivery, fresh ideas and a commitment to developing new advertising that will be distinctive to Sydney Airport and we look forward to seeing it come to life.”
Richard Herring, Chief Executive Officer, APN Outdoor commented, “We are very proud to be strengthening our existing partnership with Sydney Airport, a world class facility and Australia’s busiest airport. Sydney Airport has long been known as the premium Outdoor environment and we are looking forward to taking its Outdoor offering to the same level. Backed by an extensive redevelopment plan, we will ensure our clients have the opportunity to connect their brands with this unique, traveller audience in a high quality environment. The addition of the T2 terminal to our Airport portfolio, Australia’s busiest domestic terminal, will significantly enhance our reach of this audience and generate exciting opportunities to improve engagement”.
The win follows closely behind APN Outdoor assuming the Outdoor advertising concession at Auckland Airport in November 2014.
APN Outdoor has taken a leadership position in digital Outdoor after recent significant investments in our Airport, Billboard and Rail formats in both Australia and New Zealand. APN Outdoor has invested more than $50 million in new digital developments and upgrades, which have included the aggressive expansion of the company’s Elite Screens Digital Billboard network, along with the launch of XtrackTV – a world first format in the rail environment.