CUB use APN Outdoor’s Elite Screens to congratulate Australian cricket team on World Cup win
SYDNEY: Following on from Sunday night’s Cricket World Cup 2015 win Carlton & United Breweries (CUB), in conjunction with MediaCom, has taken to the streets to applaud the Australian cricket team by posting congratulations messages on several Elite Screens, APN Outdoor’s digital billboard portfolio.
Running under CUB’s Victoria Bitter brand, who are a major sponsor of the Australian cricket team, the creative went live on the afternoon of Monday March 30 – less than 24 hours after the victory was claimed.
Mark Fairhurst, General Manager – Sales, APN Outdoor commented, “One of the many strengths of digital outdoor is the ability for time/day specific messaging. This execution goes a long way to demonstrate the real-time opportunities and creative flexibility that we offer advertisers via our Elite Screens portfolio. We were very happy to assist CUB congratulate the Australian cricket team on their well-deserved World Cup win.”