Our news

It’s not too late! RedBalloon sends reminder to last minute shoppers via APN Outdoor Elite Screens

22/12/2016
SYDNEY: Ultimate Edge Communications have enlisted APN Outdoor’s large format digital offering, Elite Screens, to bring RedBalloon’s last minute shopping message to life. With over 3000 Santa-approved experiences on offer, RedBalloon sought Outdoor’s most progressive format to cement themselves as the easy, online location for the perfect last minute gift.

Crown Lager lights up the streets with APN Outdoor this Christmas

06/12/2016
SYDNEY: Leading Outdoor operator, APN Outdoor, Carlton & United Breweries (CUB) and their media agency MediaCom Melbourne have got into the Christmas spirit together by lighting up Crown Lager billboards with fairy lights as part of their “Celebrate Christmas with a Crown” campaign. Two major arterial sites in Sydney and Melbourne have been lit up with festive lights in the lead up to Christmas with the sites facilitating more than 2.7 million contacts over the month.

APN Outdoor announces successful tender win of DPTI development billboards across Adelaide

28/11/2016
SYDNEY: Leading Outdoor operator APN Outdoor, today announced their recent success in the tender for the advertising rights to the DPTI billboard development signs across Adelaide. The competitive tender process has resulted in APN Outdoor being awarded with the 10 year, exclusive contract across these assets, by the Minister for Transport and Infrastructure. These new sites will bolster APN Outdoor’s existing presence in this market, growing their digital and static billboard portfolio.

“Bring it!” says Aussie Kylie to his Royal Highness Prince Harry

13/11/2016
SYDNEY: Prince Harry today announced that the 2018 Invictus Games have been awarded to Sydney, and will be held from the 18th through the 29th October 2018 with over 500 military competitors from 17 nations. Sydney follows fellow host cities London (2014) and Orlando (2016), with Toronto to come in 2017.

Surf Life Saving Sunscreen Makes a Splash with APN Outdoor Campaign

18/10/2016
SYDNEY: Sunlife Products (official licensed partner of Surf Life Saving Australia) have joined forces with leading Outdoor media company, APN Outdoor, to launch their iconic Surf Life Saving sunscreen range just in time for the Australian summer.

It’s a Jungle Out There! APN Outdoor announces winner of their Media Attention Study’s Galapagos Island Holiday

17/10/2016
SYDNEY: Leading Outdoor operator, APN Outdoor, have today announced the major winner of their hotly anticipated Media Attention- It’s a Jungle out there! competition.

APN Outdoor adds another chapter to Brisbane’s Digital Outdoor Story

04/10/2016
SYDNEY: Australia’s leading outdoor company, APN Outdoor, continues to move from strength to strength, with a new Elite Screen joining their portfolio situated atop one of Brisbane’s most iconic landmarks, Story Bridge.

McCain use the power of Digital Outdoor to ensure we know every day is Beer Batter Chip Day!

26/09/2016
SYDNEY: Every day is beer batter chip day according to McCain, who have engaged APN Outdoor’s Elite Screens across the eastern seaboard for their latest campaign, encouraging Aussies to make every day special with Beer Batter Chips.

APN Outdoor welcomes return of Tim Rose to NSW Agency Sales Director position

13/09/2016
SYDNEY: In exciting news, APN Outdoor today announced the appointment of NSW Agency Sales Director, with a veteran of the business returning to the role after a short stint outside of media.

Melbourne City FC dominates the streets of Melbourne with Noisy Beast & APN Outdoor

02/09/2016
MELBOURNE: Melbourne FC partners with APN Outdoor & Noisy Beast in the lead-up to the Hyundai A-League 2016/17 season.

APN Outdoor bring Rio 2016 to the streets through the power of Digital Outdoor

11/08/2016
SYDNEY: With the Rio 2016 Olympic Games underway and the medal tally growing for the @AusOlympicTeam, APN Outdoor are bringing the latest from Rio, medal updates, social feeds and a running leaderboard to the streets of Australia through the power of Digital Outdoor.

APN Outdoor's got you covered.

20/07/2016
APN Outdoor announce the acquisition of two major Outdoor Media companies, iOM and Metrospace. Increasing the existing portfolio by over 240 new premium sites, the acquisition makes APN Outdoor Australia's leading Large Format provider.

APN Outdoor explore the jungle of Media Attention in 2016 study

19/07/2016
APN Outdoor have today introduced their headline research piece for 2016, Media Attention- It’s a Jungle out there. Following on from previous studies, such as The Attention Economy in 2014, The Airport Economy in 2015 and #myrealworld, in 2015 and 2016, this study promotes the case for Outdoor to be the centrepiece of more media campaigns.

APN Outdoor NZ appoints highly regarded and experienced industry executive as General Manager

18/07/2016
Having recently undergone a change in management, APN Outdoor New Zealand have today announced that Mike Watkins will be taking on the position of General Manager.

APN Outdoor outnumbers the competition

07/07/2016
APN Outdoor’s commitment to research continues as they reaffirm their leadership with the release of research snapshot, Outnumbered, to market today. Outnumbered, produced as both an online and hardcopy book, filled with insights into all of APN Outdoor’s formats, is further proof the Outdoor leaders are heavily committed to the investment in and proliferation of market leading research, to propagate their own products and the industry overall.

The Australian Olympic Committee and The Seven Network use APN Outdoor’s Elite Screens to celebrate Rio 2016 Flagbearer

06/07/2016
SYDNEY: The chilly Melbourne weather was rocked into Rio style yesterday morning in Federation Square when the Australian Olympic Team Flagbearer for Rio 2016 was announced to be Anna Meares, live on Seven’s Sunrise. Anna is one of Australia’s champion cyclists and will be competing in her fourth Games come August.

Child Cancer Foundation win Pixel 361 charity search

04/07/2016
APN Outdoor NZ has announced today that the beneficiary charity for the 2016 creative competition Pixel361° is the Child Cancer Foundation, with 41% of the vote in a toughly fought victory.

APN Outdoor launches Hamilton Elite Screen, rounding out the National footprint

01/07/2016
Today, APN Outdoor adds another Elite Screen to the portfolio with the launch of the Hamilton site, bolstering their National Network in New Zealand.

Audi’s new R8, born on the track, built for the road… and roadside

27/06/2016
Audi has recently launched it’s much anticipated new R8 model in Australia to the hype and fanfare expected of the 2016 World Performance Car. The extremely powerful sports car celebrates the union of motorsport technology and hand-built craftsmanship and is stand out for any motoring enthusiast.

BMW bring their Rugby partnership to light with Outdoor

15/06/2016
BMW, sponsors of the QANTAS Wallabies, have engaged Outdoor leaders APN Outdoor, to further drive awareness and promote their support of the team, with an Outdoor campaign across the Eastern Seaboard.

APN Outdoor announces major winner and sets them on the #RoadtoRio

02/06/2016
APN Outdoor’s #RoadtoRio promotion has flooded the market over the past few months with transit mania overcoming agencies across the country. Proving once and for all that transit takes you everywhere (even to Rio), the Outdoor leaders have announced the major winner of the #RoadtoRio competition drawing the official prize in their Sydney head office yesterday.

The Australian Olympic Team uniforms, announced in style with APN Outdoor

21/04/2016
The Olympic spirit continues to build throughout the country as we are now 107 days out from Games time in Rio. One place that the hype is particularly evident is across APN Outdoor’s digital billboards that are keeping Australians up to date and in the loop with everything AOC in the lead up to the 2016 Olympic Games.

APN Outdoor continues positive changes to sales leadership

13/04/2016
Leading Outdoor media provider, APN Outdoor, has today announced key changes to sales leadership roles in Perth and Adelaide.

Chemist Warehouse brings the bravery to Fed Square to promote Diesel’s newest fragrance

11/04/2016
SYDNEY: Australia’s leading chemist chain, Chemist Warehouse, has continued to make waves with their digital domination using APN Outdoor’s Elite Screens in Melbourne. The chemist giant entered into a long term media partnership with APN Outdoor late last year and has already exhibited innovative use of the digital assets.

APN Outdoor proves Transit takes you everywhere, even to Rio!

04/04/2016
Leading Outdoor media provider, APN Outdoor, have continued their position as market leaders in research and insights by today launching their latest Transit campaign Road to Rio: in your real world, a follow up to last year’s highly acclaimed #myrealworld. This study further reveals insights of real people and their interactions with buses and trams. Excitingly APN Outdoor is offering a once in a lifetime opportunity to clients with the chance to win a trip to the 2016 Olympic Games held in Rio de Janeiro.

Refreshed roles for experienced sales leaders at APN Outdoor

21/03/2016
SYDNEY: Leading Outdoor media provider, APN Outdoor, has ushered in major changes in their Sales leadership team in Sydney, with two key leaders taking on new roles announced and effective today.

APN Outdoor’s latest Headline Series, The Social Economy, hits the market

20/03/2016
SYDNEY: Leading Outdoor media provider, APN Outdoor, has embraced the social media movement with their first 2016 Headline Series presentation released this week.

APN Outdoor gets on board with Sydney’s Mardi Gras and encourages clients to do the same

29/02/2016
SYDNEY: Leading Outdoor company, APN Outdoor, has this week launched a promotion encouraging the Sydney media market to, quite literally, get on board with the Mardi Gras this Saturday night in Sydney.

APN Outdoor names XtrackTV content provider in SKY NEWS

25/02/2016
SYDNEY: With the impressive growth of APN Outdoor’s across platform, full motion and audio enabled screen network, XtrackTV, the Outdoor leaders have today announced further development with the introduction of content partner, SKY NEWS.

APN Outdoor joins the Australian Olympic Team Partner Family announcing long term partnership today in Sydney

01/02/2016
Leading Outdoor media provider APN Outdoor have today announced a partnership of Olympic proportions, joining forces with the Australian Olympic Committee (AOC) as an official Team Partner, effective immediately.

Twitter Australia takes the tennis to the streets via strategic partnership with APN Outdoor

19/01/2016
APN Outdoor, Australia and New Zealand’s leading outdoor media provider has this week announced a strategic partnership with social media powerhouse, Twitter Australia. The initial phase of this partnership coincides with the Australian Open, beginning this week and has several elements including live feeds, instantaneous score and news updates, and a consumer promotion giving tennis fans the opportunity to be sitting courtside at the finals.

Chemist Warehouse embraces the power of digital via APN Outdoor’s Elite Screen portfolio

14/12/2015
Australia’s leading chemist chain, Chemist Warehouse, has entered into a major media partnership with Outdoor leader’s APN Outdoor, utilising their premium national network of Elite Screens and the market leading XtrackTV portfolio.

APN Outdoor’s digitised Military Rd overpass goes live

13/12/2015
SYDNEY: APN Outdoor’s Elite Screen roll out shows no sign of slowing down, despite the end of the year looming, as the Outdoor leaders today go live with two incredible sites on Military Road in Sydney’s illustrious lower north shore suburb, Cremorne.

APN Outdoor announces purchase of Adspace Outdoor Pty. Ltd.

09/12/2015
SYDNEY: Leading Outdoor media provider, APN Outdoor, last week announced its entry into an unconditional sale and purchase agreement with Adspace Outdoor Pty Ltd.

APN Outdoor’s transit portfolio moves on up with the latest MOVE data release

18/11/2015
On the back of the OMA’s most recent data release, made live in mid-October, outdoor leaders APN Outdoor have the reasserted the strong reach of their transit format.

APN Outdoor dominate the Media i Awards last night in Sydney

11/11/2015
Last night at Sydney’s Ivy Ballroom, the media industry gathered to celebrate this years’ Media i survey results, and announcement of the winners of the highly sought after Media i awards.

APN Outdoor's XtrackTV now live in Adelaide

08/11/2015
Following the successful Eastern Seaboard roll out of APN Outdoor’s pioneering XtrackTV portfolio, the Adelaide network of screens has this week been switched on adding another piece to the digital rail puzzle for the outdoor leaders.

APN Outdoor teams up with the VRC and Grey Melbourne using Billboards that stop the nation to celebrate the Melbourne Cup Carnival

04/11/2015
With all eyes on Flemington for the Melbourne Cup Carnival, APN Outdoor teamed up with The Victoria Racing Club (VRC) to share the real-time excitement far and wide using the outdoor leaders’ premium Elite Screen inventory in Melbourne.

October results more positive news for Out-of-Home

02/11/2015
The Out-of-Home (OOH) industry today reported its tenth straight month of YoY growth, with net revenue of $69.9 million for the month of October, an increase of 19.4% from the same month last year, which posted a net revenue of $58.5 million.*

APN Outdoor New Zeland shares in the excitement of the Rugby World Cup… hedging their bets on both sides of the Tasman

01/11/2015
AUCKLAND: Leading Outdoor provider APN Outdoor has shared in the celebrations of the 2015 Rugby World Cup final, beaming a congratulatory message across their Elite Screen network in Auckland. The Outdoor leaders gave a nod to the boys in black with the below message across some of the most prominent digital billboard sites in New Zealand, ensuring that the once-in-a-quadrennial victory would not go unnoticed!

APN Outdoor bolsters Brisbane sales team with appointment of Judy Taylor

28/10/2015
SYDNEY: Leading Outdoor provider APN Outdoor has today announced that Judy Taylor will be joining their growing Sales team, in the capacity of Sales Manager - Brisbane. Judy is a well-known and well-established media professional within the Brisbane market, with many successful years of experience building sales teams and client relationships.

Key Sales and Marketing appointments at APN Outdoor in Sydney

28/10/2015
SYDNEY: Leading Outdoor provider, APN Outdoor have today announced key personnel changes within their Sydney Sales and Marketing teams; internally promoting Ben White from Account Manager to GSM and newly hiring Nicky Akom in the capacity of MOVE Manager and Senior Researcher.

APN Outdoor’s Flight Club takes off in Sydney

23/10/2015
SYDNEY: In one of Sydney’s infamous prisons of yesteryear, tucked away in the dingy backstreets of Darlinghurst, APN Outdoor last night hosted Flight Club, to celebrate the Sydney Airport relaunch.

APN Outdoor and Gumtree come together to create media first

23/10/2015
SYDNEY: Leading Outdoor provider APN Outdoor have joined forces with leading community marketplace, Gumtree, to bring to life a true media first using their premier Elite Screen network in Brisbane.

APN Outdoor’s Military Rd overpass goes doubly digital!

30/09/2015
SYDNEY: The exciting announcements continue for outdoor leaders APN Outdoor, as this week, they announce the approval of two game-changing digital sites soon to be live on Sydney’s Military Rd, in Cremorne.

APN Outdoor wrangle their way into summer with the Ultimate Outdoor competition

01/09/2015
SYDNEY: APN Outdoor are set to take on The Territory, teaming up with National Geographic Channel’s Outback Wrangler for the Ultimate Outdoor Adventure, as part of their unique partnership.

APN Outdoor warms things up with Summer Insights in market now

28/08/2015
SYDNEY: Despite the wild winter weather still gripping most of our capital cities APN Outdoor are staying optimistic about the warmer months, releasing their summer insights to market.

APNO delivers strong H1 2015 result

24/08/2015
APN Outdoor Group Limited (ASX: APO) today reported its financial results for the 6 months to June 2015.

The Airport Economy prospers with APN Outdoor’s latest Headline Series in market this week

19/08/2015
APN Outdoor, has today announced the latest installment of The Headline Series, with 2015’s focus on Airports.

Mazda’s MX-5 is back on the road and making a splash with APN Outdoor’s Elite assets

19/08/2015
SYDNEY: APN Outdoor have launched an exciting multi-platform campaign, with OMD Melbourne to bring the All-New Mazda MX-5 to market. Utilising APN Outdoor’s national portfolio of Elite Screens and static Billboards, Mazda have incorporated several different messaging options to communicate with their key audiences, using day-part messaging.

APN Outdoor acquires New Zealand based billboard company, Roadside Attractions

19/08/2015
AUCKLAND: APN Outdoor today announced its acquisition of New Zealand based billboard business, Roadside Attractions, from Twisted World Limited.

It’s first class all the way for APN Outdoor and Sydney Airport

27/07/2015
SYDNEY: APN Outdoor has this week unveiled an extensive build program already underway at Sydney Airport that will reinvigorate and renew the space, transforming the precinct into Australia’s leading media estate.

Multi-lane gateway to Sydney CBD lit up by APN Outdoor’s Elite additions

19/07/2015
SYDNEY: APN Outdoor further proves their leadership in the high quality digital outdoor space, with the announcement that two new Elite Screens will be joining their burgeoning portfolio.

APN Outdoor unveils St Hallett’s Earthy Outdoor campaign and it’s not a bad drop

02/07/2015
SYDNEY: St Hallett, one of the Barossa’s prized vineyards has put their Earthy wines in the spotlight exclusively using APN Outdoor‘s outdoor inventory in their most recent campaign, via Cummins&Partners South Australia.

Bonds goes big with Iggy Azalea on new large format billboard campaign

06/06/2015
SYDNEY: Leading Outdoor media provider, APN Outdoor, has teamed up with Bonds and their media agency, OMD, on a new campaign promoting the iconic Aussie brand’s new range of tights and featuring Australian superstar rapper Iggy Azalea.

Maybelline NY shines bright with new campaign on APN Outdoor’s LUX Collection billboards

27/05/2015
SYDNEY: Leading Outdoor media provider, APN Outdoor, has teamed up with Maybelline NY, their media agency, Carat Melbourne and OOH specialist Posterscope, for a new head-turning, large format billboard campaign promoting the cosmetic giant’s 100th year in business. The campaign utilises APN Outdoor’s premium billboard format The LUX Collection as a key part of its media strategy.

Australia meets the minions in new outdoor campaign

21/05/2015
SYDNEY: Leading outdoor media operator, APN Outdoor, has worked with Universal Pictures and MediaCom, to launch an outdoor media campaign for the new Minions movie. The campaign kicked off this week and is running on APN Outdoor’s Transit (bus and tram) advertising network across Sydney, Melbourne, Brisbane, Adelaide and Perth.

APN Outdoor’s XtrackTV driving action online for Healthy ME’s website – increasing visits by 26%

14/05/2015
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that its current content partner, health and wellness digital channel, Healthy ME, has seen an increase in organic search and direct website traffic as a result of exposure on the company’s XtrackTV format.

APN Outdoor announces complete Eastern Seaboard XtrackTV offering to be available in the coming weeks

28/04/2015
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that the final market in its Eastern Seaboard XtrackTV offering will be available for sale in the coming weeks with the Brisbane network to go live in June, this year.

Real people, real time, real behaviour

20/04/2015
SYDNEY: Leading Outdoor media provider, APN Outdoor, has today launched #myrealworld, the biggest transit promotion the industry will see.

CUB use APN Outdoor’s Elite Screens to congratulate Australian cricket team on World Cup win

01/04/2015
SYDNEY: Following on from Sunday night’s Cricket World Cup 2015 win Carlton & United Breweries (CUB), in conjunction with MediaCom, has taken to the streets to applaud the Australian cricket team by posting congratulations messages on several Elite Screens, APN Outdoor’s digital billboard portfolio.

Audi owns the night with new APN Outdoor Billboard campaign

23/03/2015
SYDNEY: Luxury car brand, Audi, has teamed up with MediaCom and APN Outdoor on a campaign to announce the arrival of their new TT model. Outdoor is the predominant medium being used for the campaign, which is aimed at driving mass awareness to the TT launch, while creating an emotional connection with consumers.

APN Outdoor’s stellar start to another Elite year in digital advertising

19/03/2015
SYDNEY: APN Outdoor continues to cement its position as the unrivaled leader in large format digital Outdoor advertising with the announcement today of two new Digital Billboards launching in Sydney. The two new large format screens will take APN Outdoor’s total number of Digital Billboards to 28 nationally and mark the start of another significant expansion period that will see the company add more digital sites across Australia and New Zealand before the year’s end.

APN Outdoor wins Sydney Airport contract

02/03/2015
APN Outdoor, today announces that it has won the advertising rights to all external advertising at Sydney Airport and the internal advertising at the airport’s T1 International and T2 Domestic terminals. The Sydney Airport contract is one of the largest Outdoor advertising contracts in the country.

APN Outdoor reports strong growth in 2014

26/02/2015
SYDNEY: Leading Outdoor media provider, APN Outdoor reaffirms prospectus profit forecast for 2015. APN Outdoor Group Limited (ASX:APO) today reported its financial performance for the 12 months to December 2014.

APN Outdoor announces winner of Summer Promotion

08/02/2015
APN Outdoor has just announced the winner of the recent Ultimate Summer Holiday competition – congratulations to Rebecca Ho of Starcom Sydney who took out the grand prize of a premium holiday getaway!

APN Outdoor answers Donut King’s needs with regional collaboration

26/01/2015
SYDNEY: In response to a recent Donut King campaign requirement that necessitated both metro and regional coverage, APN Outdoor has taken part in a collaborative exercise with Go Transit to extend its Transit coverage into regional areas.

Australia’s smartest billboards talk to motorists for Lexus via M&C Saatchi, APN Outdoor and TMS

20/01/2015
SYDNEY – Australia’s most sophisticated and interactive smart billboards will go live in a ground-breaking outdoor extension of the ‘This is the New Lexus’ campaign via M&C Saatchi in a collaboration with APN Outdoor and TMS.

APN Outdoor launches Adelaide’s 2nd Digital Billboard

08/12/2014
SYDNEY: Leading Outdoor operator, APN Outdoor, is continuing their aggressive digital push with the announcement today of a new Digital Billboard in Adelaide. The new site is the latest from APN Outdoor’s Elite Screens collection and will be the second digital screen in Adelaide ¬– the first being Gouger Street, which was launched by APN Outdoor in 2013.

APN Outdoor broadcasts live results from Emirates Australian Open and Australian PGA Championship across Digital Billboards

27/11/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, has notched up more runs on the board in the digital game with the launch this week of the Emirates Australian Open digital leader board campaign.

APN Outdoor launches 8th Digital Billboard in Melbourne’s CBD

20/11/2014
SYDNEY: Leading Outdoor operator, APN Outdoor, today announces the launch of another Digital Billboard in Melbourne’s CBD. The site forms part of the company’s Elite Screens collection, which is synonymous with premium advertising and creative flexibility.

APN Outdoor performs well at this year’s Media i Awards

12/11/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, is very proud to announce it picked up 4 gongs at last night’s Media i Awards.

News Corp launches real-time digital campaign with APN Outdoor

30/10/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, is proud to announce it has teamed up with UM and News Corp to create a localised, real-time digital campaign to promote News Limited’s new Masthead + campaign.

XtrackTV: A new platform for multi-screen advertisers

19/10/2014
SYDNEY: In another industry-leading move, APN Outdoor announces that it’s highly anticipated XtrackTV network will go live today, in Sydney and Melbourne.

APN Outdoor ramps up digital expansion in Perth

16/10/2014
SYDNEY: Leading Outdoor media company, APN Outdoor, today announces that is has been awarded a 10-year contract with Main Roads Western Australia (MRWA) to provide up to eight new Digital Billboard freeway sites in Perth.

APN Outdoor dominates digital skyline in Melbourne CBD with launch of two new sites.

15/10/2014
SYDNEY: Melbourne is set to become home to two of the newest iconic digital screens in the Outdoor industry with APN Outdoor’s announcement today that the latest sites from their Elite Screens collection will be live in the next month.

APN Outdoor to land New Zealand’s largest Digital Billboard at Auckland Airport

14/10/2014
AUCKLAND: Leading Outdoor media company, APN Outdoor, is set to create another industry first with the announcement today of their plans to launch New Zealand’s largest and most spectacular high-resolution Digital Billboard at Auckland Airport.

Jane King joins APN Outdoor as Senior Marketing Manager

30/09/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that Jane King has joined the company in the capacity of Senior Marketing Manager and will assume leadership of the ANZ Marketing team.

APN Outdoor promotes Debbie Webb

30/09/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces changes in their Sydney sales team with the promotion of Debbie Webb to Group Sales Manager (GSM), effective immediately.

Boobs are back!

19/09/2014
SYDNEY: Leading outdoor provider, APN Outdoor have once again teamed up with iconic Aussie brand Bonds, for a national, slightly cheeky outdoor campaign that is all about boobs!

APN Outdoor continues digital push with 3 new screens planned

11/09/2014
SYDNEY: Leading Outdoor media operator, APN Outdoor, has today announced that they will continue their aggressive push in the digital space, with confirmation of three, additional new screens, bringing the company’s digital portfolio to a total of 29 across Australia and New Zealand.

Transit media: one of Outdoor’s best performers for recall

29/08/2014
SYDNEY: Off the back of their recent Attention Economy research launch, leading Outdoor media provider, APN Outdoor, today released new findings that prove Australian transit advertising has the highest ad recall of any Outdoor format*.

New study finds Outdoor is up there with TV & Online for ad recall

21/08/2014
SYDNEY: A recent study conducted by leading Outdoor operator, APN Outdoor, has found that Outdoor is on par with TV and Online for ad recall and even converts more efficiently given time spent with the medium.

XtrackTV: APN Outdoor launches world first in rail advertising

08/08/2014
SYDNEY: In another groundbreaking move, APN Outdoor, today announces it will reinvent rail advertising in Australia with the introduction of an industry first format – XtrackTV.

APN Outdoor to undertake industry’s largest ever audience study

08/08/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that it is set to undertake the largest research study of its kind ever carried out within the Outdoor industry in Australia and New Zealand. The research piece, known as the Attention Economy Study, will uncover how audiences in nine major metropolitan Trans-Tasman markets move, think, feel and respond to Outdoor advertising.

Nat Geo WILD and APN Outdoor get wild in Sydney’s Railway Square

05/08/2014
SYDNEY: Leading Outdoor provider, APN Outdoor and Fox International Channels today unveiled a collaborative campaign to promote Nat Geo WILD’s upcoming series Wild Australia, premiering around the country 7.30pm AEST tonight.

APN Outdoor NZ’s Digital Billboard network, now live

30/07/2014
AUCKLAND: Pioneering Outdoor media operator, APN Outdoor New Zealand, today announced the establishment of New Zealand’s first Digital Billboard network in Auckland

APN Outdoor promote from within

15/07/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces some recent key appointments to its sales teams.

APN Outdoor’s Headline Series returns in 2014

02/07/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that The Headline Series, a collection of specialised research projects, has returned in 2014 with two new presentations focusing on Luxury and Digital Billboards respectively.

Big boost in growth for Out-of-Home

30/06/2014
The Out-of-Home (OOH) industry continues to impress in second quarter 2014, posting a 9% increase in net revenue to $138.6 million, up from $127.1 million* for the same period in 2013.

Jordana Sherlock to head up APN Outdoor’s research and insights

16/06/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that it has hired Jordana Sherlock as their new Insights Manager – ANZ to head up the company’s expanding research portfolio.

Daniel McConochie to head up APN Outdoor’s QLD agency sales

16/06/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that it has promoted long-time staffer, Daniel McConochie, to Queensland Sales Director – Agency.

The Iconic target commuters with APN Outdoor’s Transit Technology

16/06/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that The Iconic is utilising their ground-breaking new offering, Transit Technology, to reach large-scale bus commuters.

APN Outdoor’s digital billboard stronghold continues

11/06/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces the launch of three additional new Digital Billboard sites; King George Square in Brisbane, No. 1 Fitzroy Street in Melbourne and General Holmes Drive in Sydney.

APN Outdoor to undertake industry’s largest ever audience study

07/05/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that it is set to undertake the largest research study of its kind ever carried out within the Outdoor industry in Australia and New Zealand. The research piece, known as the Attention Economy Study, will uncover how audiences in nine major metropolitan Trans-Tasman markets move, think, feel and respond to Outdoor advertising.

Dare Iced Coffee launches real-time campaign with APN Outdoor

02/05/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that they have partnered with Starcom on a national real-time Outdoor campaign for Lion’s Dare Iced Coffee. Utilising APN Outdoor’s Digital Billboards in Sydney, Melbourne, Adelaide and Brisbane the campaign regularly changes its messaging to coincide with current events taking place in the news and entertainment worlds.

Sydney Swans and Cellarbrations broadcast live scoreboard on Digital Billboard

24/04/2014
SYDNEY: On Saturday April 19, the Sydney Swans and Cellarbrations kicked off a partnership with leading Outdoor media provider, APN Outdoor, using their digital billboard on Darlinghurst Road in Sydney.

H&M dominate with APN Outdoor in Melbourne

20/04/2014
H&M, the world famous Swedish fashion powerhouse, opened its Australian flagship in Melbourne last week, dominating over 5000m2 of the Iconic GPO building on the city’s Bourke Street Mall.

APN Outdoor billboards celebrate new season of Game of Thrones

09/04/2014
SYDNEY: In a head-turning move, leading outdoor media provider APN Outdoor, has partnered with Mediacom and Foxtel to herald in the much anticipated fourth season of Game of Thrones which began this Monday on Showcase, with a standout billboard campaign across Sydney and Melbourne.

APN Outdoor launches industry-first Transit Technology

08/04/2014
SYDNEY: In a head-turning move, Outdoor media provider, APN Outdoor, today announces that it has launched a national Transit Technology offering, which will enable advertisers to connect, engage and interact with bus commuters via smartphone. It is the first phase of APN Outdoor’s aggressive technology plans across Australia’s largest travelling network of buses.

Lego campaign turns heads with APN Outdoor’s digital proximity

03/04/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces that OMD and Village Roadshow have developed a strategic large format Digital Billboard component to complement their existing campaign promoting the launch of The Lego Movie, opening in cinemas today.

Auckland Council approval sees APN Outdoor create NZ’s first Digital Billboard network

01/04/2014
AUCKLAND: Head-turning Outdoor media operator, APN Outdoor, today announces that it has the support of Auckland Council to expand its large format Digital Billboard offering with the recent approval of an additional four new networked sites in Auckland’s CBD.

APN Outdoor promotes Christian Tyson into Group Sales Manager role

30/03/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces the promotion of Christian Tyson into a new role as Group Sales Manager (GSM), effectively immediately.

Allianz Travel Insurance uses APN Outdoor’s digital airport assets for destination-specific messaging

28/03/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announced that they have been chosen to partner with Allianz Travel Insurance to execute a unique, digital airport campaign, targeting travellers at departure gates with messaging specific to their destination.

APN Outdoor invites media industry to get on board and win

27/03/2014
SYDNEY: Head-turning Outdoor media provider, APN Outdoor, today announces that it has launched a 4-week long campaign to promote their large format, roadside and digital Billboards.

DJs use APN Outdoor’s Digital Billboards for real-time messaging

20/03/2014
MELBOURNE: Leading Outdoor media provider, APN Outdoor, today announces that they have partnered with Posterscope Australia on a unique digital Outdoor campaign for retail giant, David Jones.

APN Outdoor strengthens digital hold with launch of Lady La Trobe

13/03/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces the launch of Lady La Trobe – another new high definition large format Digital Billboard located in the heart of Melbourne’s CBD.

APN Outdoor restructures Marketing team

20/02/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces the restructure of their Marketing team with the promotion of two key staff members based in Sydney.

David Pullinger to lead APN Outdoor’s NSW team

13/02/2014
SYDNEY: Leading Outdoor media provider, APN Outdoor, today announces the appointment of David Pullinger to lead the NSW team.

APN Outdoor wins Auckland Airport

30/01/2014
AUCKLAND: Auckland International Airport (AIA) announces today that leading Outdoor company, APN Outdoor, has won the international airport’s advertising concession. Auckland Airport will join APN Outdoor’s existing Airport portfolio with the recently redeveloped Christchurch Airport.

APN Outdoor debuts new sales role within the ranks

28/01/2014
SYDNEY: Leading Outdoor provider, APN Outdoor, has revealed a new sales structure that gives team members a clearer and easier path into an Account Management level. The first person to experience this new organisational structure will be Sydney based Sales Coordinator Ruth Quartly who is moving up into the newly created Account Executive role.

Play to win!!!

17/01/2014
Celebrate Australia Day with us. Download our Game of Thongs in the App or Play Store now. The top 10 scores each day this week will WIN an Outdoor-ready fun Australia Day pack, including:

APN Outdoor shares their Sydney Trains Rail win with the ‘Ultimate Dining Experience’ competition winner

15/01/2014
SYDNEY: Following the recent announcement of APN Outdoor’s Sydney Trains contract win, the leading Outdoor media company held an ‘Ultimate Dining Experience’ competition to celebrate. Entrants to the competition stood to win seven nights of dining pleasure at seven of some of Sydney’s most prestigious restaurants, all located next to busy inner-city Railway Stations.

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